Hi There, I'm

Alexandra Edwards

Founder of Bailey & Rose, Specialised Social & Digital Solutions Agency
My name is Alexandra Edwards, a 25-year-old solopreneur & blogger. My passion for social media & all things online marketing started when I began my own blog in 2015 while I was studying toward my LLB (Law) at Rhodes University. I quickly realised my passion was in social media, rather than some stuffy, old court room.
I joined the ranks at a local magazine as an intern but quickly
ended up running the website, creating content & managing their social media platforms. I started to dip my toes in the world of freelancing during this time, and it wasn’t long until I saw the potential to open my own social media and digital agency. Enter Bailey & Rose.

Here's why I started Bailey & Rose.

To Help Businesses Utilise the Power of Digital

I found so many SMEs had no time to learn or understanding the powerful tool that is social media. Meaning too often any online presence was left neglected.

While Offering Cost-Effective Solutions

All the other agencies out there were charging an arm and a leg for services that simply did not fulfil business owners expectations. It's my aim to provide efficient, effective services that deliver real ROI.

That Also Provided Personalised Service

Many SME business owners don't have the capacity or ability to hire an in-house social media manager or digital strategist, but larger agencies don't provide the one-on-one, personalised services they were looking for.

My Work

Take a look at a selection of my work below.

Still not sure if my services are what you're after? Let's talk it through.

Have questions for me? Let’s set up a meeting over coffee or over skype and chat about what I can do to take your business to the NEXT LEVEL. It really doesn’t have to be complicated!


Learn More About
My Three-Pronged Approach

All my strategies, packages and services follow a specific three-pronged approach. By crafting all that I do around effectively building your business, branding with purpose & broadcasting I can confidently say we can take your business to the next level. Intrigued? Click the button below to learn more…


Here’s what some of my clients had to say.

For the past 3 months Alex has provided us with weekly social media content and reports while growing our social media base considerably, she is also currently revamping our old and tired website. We truly appreciate her attention to detail, her professional approach and super quick response times!

I am more than happy to recommend her to others.

Alex has a great understanding of executing digital campaigns. She understands online metrics, is independent and self-motivated.  She has the ability to juggle a number of projects concurrently whilst still being able to pay us special attention.

We love her style and are grateful she is part of our Afribeing family. 

“Alex was my Digital Superstar she was responsible for managing the execution of various forms of digital content including social media, our website, bi-weekly newsletter, and online advertising campaigns.

She was able to grasp our brand strategy and tone fast and always made sure our content was relevant and high standard for our premium audience. Alex was responsible for driving engagement and conversations and was largely responsible for growing our loyal social media community. She was also great at keeping up to date with the latest trends within the digital landscape.

Pro-active, solution and deadline driven are just some of her fine qualities!”

Simple, clean and classic posts. It didn’t take long to realise Bailey & Rose could be trusted to uphold the standard we were looking for.”